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MOTION PICTURE

DAILY

NEW YORK, U. S. A., THURSDAY, JULY 1, 1954

VOL. 76. NO. 1

City Tax Starts

Step Up Probe Of Fractional Issue of Tax

Lawyers Seek to Prove Levy Violates the Law

As the New York City five per cent amusement tax goes into effect today, 13 days after Mayor Wagner signed it into law, exhibitor counselors are stepping up their investigation of the tax's major fraction provision, which they intend to prove will violate the state law empowering the city to levy the tax.

Irving Greenfield, assistant to Loew's Theatres general counsel, yes- terday said legal representatives of New York City exhibitors are study- ing the tax law with an intent to bring a motion into the State Supreme Court declaring the tax "inviolate of the state's enabling act."

Greenfield was referring to a pro- vision in the tax which would permit the city to levy as much as six per cent on certain admissions. The state {Continued on page 7)

Para.'s L.A. Branch Wins Zukor Drive

Paramount's Los Angeles branch, managed by Alfred R. Taylor, was first among the ten winning branches in the Adolph Zukor Golden Jubilee Salute sales drive, A. W. Schwalberg, president of Paramount Film Distrib- uting Corp., announced yesterday.

Second and third positions were captured by Chicago and New York, respectively. J. H. Stevens is Chicago branch manager, and Myron Sattler is New York branch manager.

Winning salesman in the drive was {Continued on page 7}

Eastman Ceremonies In Rochester July 12

ROCHESTER. June 30.— The cen- tennial of the birth of George East- man, founder of the Eastman Kodak Co., which will occur on July 12, will be marked by a ceremony in the East- man Theatre here at which the U. S. Post Office Department will release a commemorative stamp bearing the Eastman likeness.

The ceremony will mark the culmi- nation of several days of special ob- servances honoring Eastman as an in- ventor, industrialist, civic leader and philanthropist.

K.R.S. Head Chides John Davis in U.K. Break-Figure Fuss

LONDON, June 30.— Yet another industry leader has joined the publicly conducted Eady Plan controversy here. Latest participant is Sir David Grif- fiths, president of the Kinematograph Renters Society, who refutes John Davis's, managing director of the J. Arthur Rank Organization, allegation "that certain members of the K.R.S. were attempting to get the C.E.A. into the position of being the people who stopped the Eady Scheme from oper- ating."

Sir David says : "I think Mr. Davis should bring some evidence to support such a statement, and in this connec- tion I suggest he should consult Mr. Hargreaves, the representative of General Film Distributors on the K.R.S. , to inquire if he has ever heard such an intention expressed or im- plied at any meeting- of the K.R.S.

"May I remind Mr. Davis that the K.R.S. has repeatedly oiTered to go with the C.E.A. for consultation with the Board of Trade in relation to the break figure dispute, and that this sug- gestion has never been accepted by the C.E.A.?

"May I remind Mr. Davis also that {Continued on page 7)

Pembrex Will Unveil New Optical System

HOLLYWOOD, June 30. The Pembrex Corp. will demonstrate with- in two weeks at an undesignated major studio a new optical system which, it is claimed, will give 20 per cent more light on the screen and a markedly improved image, the company dis- closed.

Moclair Named Roxy Managing Director

William Moclair has been ap- pointed managing director of the Roxy Theatre here by Charles P. Skouras, president of National Theatres. Moclair, formerly house manager and acting head of the theatre since his predecessor, Dick Dickson, returned to the Coast, has been with the theatre since 1937.

William L. Miller, assistant manager, has been promoted to house manager of the Roxy.

$77,114,000 Allotted Information Agency

WASHINGTON, June 30.— Con- gress approved and sent to the White House a bill appropriating $77,114,000 for the operations of the U. S. In- formation Agency in the year start- ing tomorrow.

This was much closer to the $75,- 814,000 originally voted by the House than to the $83,814,000 originally voted by the Senate. A House- Senate conference produced the final total. The Administration had asked $89,- 000,000 for the agency.

Just how the Motion Picture Serv- ice will fare will be up to the agency to determine. The film branch would have received $2,931,000 under the original House bill and $3,931,000 under the original Senate bill, so that the amount it finally gets will be somewhere between those figures, but obviously closer to the House total. The film program would have received $6,964,000 under the original budget request of $89,000,000 for the entire agency.

?y . ] , . /■ TEN CENTS

Suspended

AUied's Stock Purchase Plan Is in Eclipse

Not 'Dead' But Makelim Plan Gets Preference

WASHINGTON, June 30. Al- though Allied States leaders who visited here this week and met to dis- cuss current exhibition problems in- sist that Allied's plan to influence production-distribution company poli- cies by acquiring voting rights to their stock is not dead, it appears to be in a decidedly comatose state at the mo- ment.

It was ascertained that there was no discussion of the stock and proxy acquisition plan at the meeting here and one Allied official indicated that the plan was "suspended" until the Makelim production plan has had a chance to move along.

Another Allied leader who insisted the stock plan is not dead, said Allied did not believe it advisable to "take too big a bite" at one time and that the plan could be reactivated if and {Continued on page 7)

CIO Film Union to Affiliate with lA

The Association of Documentary and Television Film Craftsmen, with approximately 300 members engaged at independent studios in the New York City area, has voted to dis- affiliate from the National Associa- tion of Broadcast Employes and Tech- nicians (CIO) and to dissolve so that its members may join the Inter- national Alliance of Theatrical Stage Employes and Moving Picture Ma- chine Operators of the United States and Canada (AFL).

This action followed a joint meet- ing of ADTFC representatives arnl {Continued on page 7)

Studio Employment Rose 19,4% in May

HOLLYWOOD, June 30. The production pickup that began in April, following a long lull, resulted in a 19.4 per cent increase in studio em- ployment in May over same month last year, according to statistics reported by the Security First National Bank, which works in close contact with the State Division of Industrial Relations {Continued on page 7)

NEW PACT WITH ITALY SIGNED; FOR 2 YEARS STARTING SEPT. 1

By ARGEO

ROME, June 30. Eric Johnston Association of America, and Eitel government film organization, today

Texas to Welcome Cinerama Today

DALLAS, June 30. The Texas State Fair Band and a 90-member bagpipe group flown here from Okla- homa City will be prominently fea- tured in large-scale welcome cere- monies tomorrow which will greet Cinerama at its Lone Star State debut which will be held at the Melba Theatre. Radio coverage is planned.

Guests on the opening night will in- {Continued on page 7)

SANTUCCI

, president of the Motion Picture Monaco of ANICA, the Italian signed a new two-year agreement governing American film imports here and remittances of earnings to Amer- ica. The new agreement becomes operative Sept. 1.

Details of the agreement were not announced inasmuch as Johnston reserved to himself the right to dis- close them to MPAA members follow- ing his return to Washington, where he is scheduled to arrive on Sunday. Meanwhile, the official statement an- ncuncing the signing said merely that ''the free importation of American motion pictures has been respected." However, it has been widely re- {Continued on page 10)

Motion picture daily

Pt^ l^^3 Thursday, July 1, 1954

Eersonal %ntion

ROBERT J. O'DONNELL, vice- president and general manager of the Interstate Circuit, left New York yesterday for London via B.O.A.C. Monarch.

Joseph Mason, of the Columbia Pictures purchasing department, is the father of a son born Tuesday _ to Mrs. Mason at Physicians Hospital, Queens.

Leonard Spigelgass, M-G-M writ- er, arrived in New York from the Coast on Tuesday and will sail from here aboard the "Liberte" on Saturday for Europe.

Bob Mathias and his wife, Melba, both of whom play themselves in "The Bob Mathias Story," will arrive in Atlantic City from Hollywood to- morrow.

■fosEPH S. BoRENSTEiN, manager of the Stanley Warner Strand, New Bri- tain, Conn., and Mrs. Borenstein are observing their 25th wedding anni- versary.

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Doris Johnson, secretary to Philip Smith, president of Smith Manage- ment Co., Boston, will marry Walter Bamberg, of Dorchester, Mass., in mid-September.

Ben Domingo, managing , director of the Keith Memorial Theatre, Boston, has left, there with his family for a Cape Cod vacation^ /'""'"w,,

Florei«!e Abrams^n,- secretary to Arthur "EKiM, president 'of United Artists, left here ' yesteifday by B O.A.C. Monarch for England.

Jules Livingston, branch manager for Republic Pictures in Cleveland, is confined to Mt. Sinai Hospital there following a heart attack.

Sidney Kulick, of Bell Film Ex- change, has returned to New York

from Albany. - - -

Connie Carpou, M-G-M salesman in Oklahoma City, is in New York from there.

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•Ray McNamara, of the Allyn The- atre, Hartford, will leave there at the weekend for Cape Cod. . .. .

Joseph Liberto, assistant manager of the Stanley Theatre, Baltimore, has .left there for New England.

'-Sam Perloff, office manager for M-G-M. in Atlanta, is in New York fr-orti there.

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James Boyle, field exploitation man, is in Memphis from New York.

Gary Cooper arrived here yesterday from Hollywood.

John Brobst, 69

COLUMBUS, O., June 30.— John Brobst, 69, former electrician at the Loew's Ohio and recently retired, died here.

Motion Pictures Weren't Invented When Columbus, O., Passed Blue Law

COLUMBUS, June 30. Motion pictures weren't invented until a half- century after enactment of a local "blue law" which forbids Sunday theatrical performances, so they're not included in the hst of enter- tainments which were forbidden on the Sabbath. The ancient law was uncovered by local newspapers during a squabble over another law which forbids sale of groceries on Sunday. The ordinance against Sunday shows includes: "An equestrian or circus performance of jugglers acrobats, rope dancing, sparring exhibition, a variety show, Negro minstrels, living statuary, ballooning, theatrical and dramatic performances." Police do not plan to enforce the anti-entertainment law.

A.A. Names Board To Pass on Titles

HOLLYWOOD, June 30. In a move to do away with title difficulties which have become a growing problem in the industry, Allied Artists studio has set up a committee which will pass on titles for all productions planned by the company.

Availability, merchandising value and marquee power of picture names will be sifted at the inception of work on any film. Definite title will be picked after consultation with Allied Artists sales department and selection will be final.

By eliminating title switches the studio feels it will avoid loss of pub- licity value which always results when name change occurs during or after production. Title, committee at Allied Artists will consist of G. Ralph Bran- ton, vice-president; Walter Minsch, executive producer ; John C. Flinn, director of publicity and advertising, and Sandy Abrahams, advertising manager.

^Egyptian' Exhibits Set for 267 Cities

More than 267 cities across the na- tion will be visited by 20th Century- Fox's two mobile exhibits on Darryl F. Zanuck's personal CinemaScope production of "The Egyptian" in the campaign scheduled to get underway Tuesday, it was announced yesterday.

One truck will tour the Northern section of the country while the other will cover the Southern region in an attempt to generate public attention for the lavish production three months in advance of its world premiere.

Preparing for the visits of the trucks in the Northern and Southern regions respectively will be Leo Pillot, special events director of the company, and Edward Feldman, publicity de- partment staff member.

Tapes for GJ/s Completed by HCC

Radio, TV Shows to Promote 'Obsession'

Universal Pictures has set a tele- vision and radio participation cam- paign on "Magnificent Obsession," on eight network programs over a five- week period designed to reach an esti- mated audience of 308,000,000 people from coast to coast.

The eight programs are "give-away or audience participation programs and they are scheduled to start plug- ging "Magnificent Obsession" July 6 and to continue through Aug. 8. "Magnificent Obsession" will have its Vorld premiere at the RKO Palace Theatre in Cleveland on July 15 with almost simultaneous openings in key cities.

HOLLYWOOD, June 30. The Hollywood Coordinating Committee here announced the completion of_ a series of recorded interviews with film personalities for use by the Free- doms Foundation of Valley Forge in promoting the "What America Means to Me" contest to be conducted by the foundation among servicemen in this country and abroad.

Personalities enlisted for this HCC project, scheduled in cooperation with the Office of Armed Forces Informa- tion and Education, were : Jeff Chand- ler, Glenn Ford, Clark Gable, William Holden, Sterling Holloway, George Montgomery, George O'Brien, Ronald Reagan, Robert Ryan, Robert Stack, Tennessee Ernie, Jack Warner and Jack Webb.

The series will be broadcast to Gl s through the facilities of the Armed Forces Radio Service.

Seventeen Inducted Into Paramount's 100 Per Cent Club

Seventeen distribution employees in Paramount's five divisions have been inducted into the company's "100 Per- cent Club."

The "100 Per Cent Club" was es- tablished by Paramount 29 years ago for the purpose of recognizing accom- plishment. Membership is limited to persons whose work has been con- stantly outstanding throughout the previous year.

The new "100 Per Cent Club" members are:

Eastern-Southern Division Gordon W. Bugie, salesman, Albany; Joseph Cutrell, salesman, Charlotte; John Huff, office manager-head booker, At- lanta, and Anthony Mercurio, office manager-head booker, Buffalo.

Mid-Eastern Division Betty R. Fussner, head booker, Detroit; Harold Henderson, salesman, Pittsburgh, and Anthony Lomonaco, booker, Philadel- phia.

Central Division Howard DeT am- ble, salesman, Chicago ; James F. Ondracek, head booker, Chicago, and Linford Pitts, salesman, Omaha.

South-Central Division Henry T. Bahner, office manager-head booker, St. Louis; Thomas S. Donahue, sales- man, Memphis, and Lillard C. Way- land, salesman, Dallas.

Western Division Milton S. An- derson, salesman, San Francisco; Harlan Brunt, head booker, Los Angeles; Francis Doty, salesman, Portland, and Robert Blair, merchan- dising representative, Los Angeles.

Ondracek, Bahner, Donahue and Brunt had been members of the "100 Per Cent Club" in the past.

FPA to Demonstrate Color TV Pictures

The Film Producers' Association, in cooperation with NBC has com- pleted a special series of films for color TV and will hold an invitation closed circuit showing on July 12 at tlie Colonial Theatre here.

The demonstration will be the first to feature 35nim. as well as 16mm. color.

The FPA, which represents the bulk of the major film producers in JSIew York, has been working in close collaboration with NBC for many months, shooting tests on three mam types of film available.

Chicago Tent Honors 'Uncle Joe' Swedie

CHICAGO, June 30.— Variety Club of Illinois, Tent No. 26, presented its "man of the year for 1954" award to 47-year-old mechanic Joseph An- thony "Uncle Joe" Swedie. Swedie known for six years only as "Uncle Joe" by ailing children and officials of several hospitals, was honored at a testimonial in the Congress Hotel. : "Uncle Joe," it was discovered re- cently, is a bachelor, a Chicagoan and World War II veteran, who has quietly devoted himself to_ making sick children happy by showing them movies at his own expense.

Balcon and *Brucke' Win Selznick Prizes

The Golden Laurel Trophy, pre- sented each year by David O. Selz- nick, has been won this year by Sir Michael Balcon, production chief of the Ealing studios, London. Selznick donates the trophy annually to a European film maker for consistent contribution, through production of motion pictures of outstanding merit, to mutual understanding and goodwill among the peoples of the world.

Some of Sir Michael's best known productions at the Ealing studios have been "The Overlanders," "Passport to Pimlico," "Tight Little Island," "Kind Fit arts and Coronets." "The Laven- der Hill Mob" and "The Cruel Sea."

The Golden Laurel Award, com- panion citation to the Golden Laurel Trophy, and which is presented each year by Selznick to European films that do most to promote mutual under- standing and goodwill, has been won this year by the Austro- Yugoslav pic- ture, "Die Letzte Brucke," produced by Cosniopol Films, Vienna, directed by Helmut Kautner and starring Maria Schell, Bernard Wicki and Barbara Rutting.

Golden Laurel Medals were voted to "The Conquest of Everest" (Brit- ish) and "La Guerra de Dios" (Spanish).

'■ T- ^ ; r-L; t P„Ki;<!Vipr- Sherwin Kane, Editor; Terry Ramsaye, Consulting- Editor. Published daily, except Saturdays,

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MOTION PICTURE DAILY

3

'Ambiguous'

NARTB Head Warns Against TV Measure

WASHINGTON, June 30.— Har- old E. Fellows, president oi the Na- tional Association of Radio and Tele- vision Broadcasters, told the House Armed Services Committee that under a pending bill, the armed services "might unintentionally establish au- thority for the operation of govern- ment-owned broadcasting facilities in competition with those operated by private citizens."

The bill was originally designed to permit the military to set up radio and television broadcasting facilities at overseas installations or isolated posts in the U. S. Fellows declared that the bill was ambiguously written and lacked proper safeguards to make sure that the military did not get into competition with private broadcasters. He suggested various amendments to make sure this wouldn't happen.

Mexico Distributors Face Strike July 12

MEXICO CITY, June 30.— Opera- tors of the Churubusco-Azteca, Clasa and San Angel Inn studios have granted salary increases of from four to 20 per cent to members of the National Cinematographic Industry Workers Union (STIC), thus elim- inating the possibility for these studios, at least of the threatened strike scheduled for July 12. The strike threat remains, however, for American and other foreign and Mex- ican distributors, as well as for the operators of 1,200 theatres through- out the country.

The distributors stress that they are now paying the highest wages in Mexico for the services involved. They point out that the devaluation of the peso, now worth eight cents, has in- creased their costs to the point where they are unable to meet the STIC demand for a 35 per cent hike.

The Labor Ministry is seeking to avert the walkout aimed at the dis- tributors, since such a development would result in the shutting off of product from the theatres.

2,000 Attend Italian VV Demonstration

ROME, June 30.— The Italian dem- onstration of VistaVision, held here at the Supercinema Theatre, attracted \ 2,000 viewers including over 700 ex- hibitors. Several times during the showing of the special VistaVision reels, the sound track was drowned out by audience applause.

Example of the widespread interest in Paramount's spectacular new proc- ess of production and screen presenta- tion is found in the fact that director Raoul Walsh interrupted his current shooting schedule on "Helen of Troy" for a full day in order to allow the cast and technical crew to attend the VistaVision demonstration, and Metro-Goldwyn-Mayer officials pres- ently conducting an Italian convention called off all meetings for a full day to allow all personnel to be present

Hitchcock Planning 2nd Para. VV Film

A comedy tentatively titled "Trou- ble With Harry" scheduled to go before the cameras in the fall, will be Alfred Hitchcock's second Vista- Vision production for Paramount re- lease, Hitchcock declared here yes- terday. It will be filmed on location in New England, he said, and added that casting has not yet been com- pleted.

Hitchcock yesterday flew to the Coast where he will finish work on "To Catch A Thiei," the VistaVision production in color which he has been directing for Paramount in the South of France.

Sees 'Costume' Films Back

The current trend of shooting on location and particularly abroad was viewed by the director as merely part of a cycle. He pointed out that before the advent of talking pictures, most of the silent films were shot in whatever location the story called for. When sound became a factor, technicians found it diificult to control stray noises and production shifted to the Holly- wood lots. With modern advances and techniques the pendulum has started its return journey and the lots are slowly but surely relegated to "cos- tume pictures" once again, declared Hitchcock.

Goldstein Sets 2nd Picture for UA

"Stranger on Horseback," a Techni- color western, will be the second film to be made by Leonard Goldstein Pro- ductions under its new ten-picture re- leasing arrangement with United Art- ists.

Robert Goldstein will produce and Jacques Tourneur will direct "Stranger on Horseback," which is scheduled to go into production in Hollywood shortly after the start of the first film on the Leonard Goldstein program, "Black Tuesday."

Dutch Concern Signs For Chromatic Tubes

Chromatic Television Laboratories, Inc., makers of the Chromatron (Lawrence) color TV tube has signed a licensing arrangement with N. V. Philips of Eindhoven, Holland, Rich- ard Hodgson, president of Chromatic, announced.

"The Philips organization including Mullard, Ltd., its affiliated tube- m.anufacturing British company, have undertaken to manufacture the Law- rence tube and sub-license all Chroma- tic patents on a worldwide scale," Hodgson said.

The agreement covers all markets with the exclusion of the United States and Canada. (A licensing and sub-licensing agreement was recently signed between Chromatic and Fam- ous Players of Canada, Ltd., Canadian affiliate of Paramount Pictures Cor- poration.)

Negotiations at Two Points

Negotiations were carried on in Eindhoven and London with O. M. E. Loupart, member of the board of management of Philips, and S. S. Eiiks, managing director of the Philips organization in Great Britain and of Mullard, and Hodgson rep- resenting Chromatic.

Hodgson said the 10-year agreement called for a straight royalty arrrange- ment on tubes manufactured by Philips or through its sub-licensees.

Ullman Top Golfer

ALBANY, June 30.— Irwin Ull- man, manager of Fabian's Mohawk Drive-in, won the 12th annual Variety Golf tournament at Shaker Ridge Country Club, with a score of 86. Ralph Ripps, Metro salesman and last year's champion, finished second, with o7.

Ripps also won the prize for the longest drive, while Ullman made the second longest drive. Chief Barker Jules Perlmutter took the award for coming closest to the pin.

Paramount 'Out*

Ritz Telecast For 'Voice of Firestone'

The plan of integrating "The Voice of Firestone" into the regular film program on the Paramount Theatre here on Monday evenings is assumed "dead," it was learned yesterday, as the American Broadcasting Co. pre- pared to broadcast the half-hour musical show from the Ritz Theatre off Broadway beginning on July 12.

The Paramount Theatre had plan- ned to ofTer the half-hour radio and television program to its patrons on a "free" basis, but in preparing the Broadway showcase for the simulcast, technical difficulties arose forcing post- ponement of the show.

Much of the difficulties, it was un- derstood, arose in the planned conver- sion of the Paramount Theatre stage and the number of seats which were to be allowed for guests of the Fire- stone Tire and Rubber Co., the spon- sors.

ABC would not definitely state whether the Ritz Theatre, a house which had been converted for TV shows, would be the permanent site of the program. It was learned that the July 12 simulcast from the Ritz Thea- tre would be considered by ABC and Firestone officials as an "experiment."

127 AMERICAN FILMS DOMINATED ARGENTINE MARKET DURING 1953

Of the 240 films which were dis- tributed in Argentina last year, 127 were American produced, according to a government report. In 1952, U. S. distributors released 210 films for Argentine exhibition.

The drop in U. S. releases in that South American market was attrib- uted to limitations on the import of new films, periodic restrictions on per- mits and the inability to remit blocked earnings, the report stated.

With the Argentine subsidization of local production and the increasing popularity of local product, there was a growing agitation to increase the number of theatres designated for first runs, by permitting simultaneous re- leases in downtown and suburban houses.

The increasing competition from Si,anish and French films to U. S. product was another reason for the decrease in exhibition of American films, the report stated. The Argen- tine producer has not been able to re- place the U. S. picture in open com- petition as yet due to the inability to maintain high quality in more than five or six features a year. Foreign producers suffer from the lack of sup- clying films in sufficient quantity for

a sustained period, the report said.

The introduction of CinemaScope and 3-D helped American films to retain their basic predominance in the market despite the prospects of in- creasing imports from other countries and the greater local production, the report said. Argentine studios turned out 39 films in 1953.

The Argentine government, seeking to protect the local producer, has re- stricted the exploitation of his foreign competitor. Under existing regula- tions, all first-run houses must show Argentine films one week out of every month while all others must exhibit local films three weeks out of every six. The playing time of an Argen- tine film is one week at first run houses.

Top U. S. films which grossed over 500,000 pe^os in Argentina last year are : "Detective Story," "An American In Paris," "The Great Caruso," "High Noon," "Desert Fox," "Father's Little Dividend," "Salome," "A Streetcar Named Desire," "The African Queen," "My Favorite Spy," "Cheaper By The Dozen," "On The Riviera," "David and Bathsheba," "Royal Wed- ding," "Affair in Trinidad," and "Wabash Avenue."

Deal for 51 Pictures Set by Cinex, Iglesias

MEXICO CITY, June 30. The largest recent sale of Mexican pic- tures, that of $638,000 for 51 films from Manuel Espinosa Iglesias, a major distributor, has been closed by Cinex, the company the Government recently organized to distribute Mex- ican filrrK in the United States, Canada, Alaska, Europe, Asia and Australia, and later, in South America.

Payment will be ill twol annual equal installments and be made by the trade's own bank, the semi-of- ficial Banco Nacional Cinematogra- fico, S. A. and the Nacional Finan- ciera, S. A., the Government's fiscal agency.

'Duel in the Sun* to State Right Market

Following up on the reception to the fifth release of his "Gone With the Wind," David O. Selznick has now scheduled "Duel in the Sun" for early re-release.

The picture will be released through the state-right market, the first franchise being granted to Harold Schwarz, Tower Pictures Co. of Dallas, covering the Texas and Ok- lahoma Territory. All new advertis- ing accessories, trailers and material, including prints, will be available for wide-screen exhibition.

New 'U' Salesman

ALBANY, June 30.— Robert Fried- man is a new Universal-International salesman here. He succeeded Harry Alexander, who resigned to take over the Middletown Drive-in. Friedman, an employee of Universal for five years, had been a booker in the Phila- delphia exchange.

A SOUND MESSAGE FROMM-G-M!

The most important news we can convey to the trade is the fact that all M-G-M pictures will be available to all theatres in Stereophonic and Optical One-Channel Sound.

^'Knights of the Round Table", "Rose Marie", "The Student Prince" as well as all productions for release starting in July (with the exception of "Her Twelve Men") will be available in the following sound categories:

CINEMASCOPE PICTURES - ^ . , ^ ^.u , a ^

Magnetic Stereophonic or Perspecta Stereophonic or Optical One-Channel bound.

ALL OTHER PICTURES - '

Perspecta Stereophonic or Optical One- Channel Sound.

Concurrently with the announcement by Dore Schary, Studio Chief, of the launching of one of the most ambitious production programs in its history, M-G-M brings to the trade a group of re eases starting in July that are destined to win box-office headlines for months to come. We list a few of them.

M-G-M CINEMASCOPE PRODUCTIONS

"SEVEN BRIDES For Seven Brothers" is the most talked about color musical since "An American in Paris." Watch for the trade showing in your territory. When you see it you will reaUze why it is the talk of the industry.

Starring Jane Powell, Howard Keel. With Jeff Richards, Russ Tamblyn, Tommy Rail. Screen Play by ^ Albert Hackett & Frances Goodrich and Dorothy Kingsley. Based on the Story ''The Sobbin Women by Stephen Vincent Benet. Lyrics by Johnny Mercer. Music by Gene de Paul. Choreography by Michael Kidd. Directed by Stanley Donen. Produced by Jack Cummings.

"BRIGADOON"— M-G-M has brought many famed Broadway musical hits to the screen but none so brilliantly as this great, prize-winning color sensation. It is rich in songs, humor, action and romance, big in visual wonders.

Starring Gene Kelly, Van Johnson, Cyd Charisse. With Elaine Stewart, Barry Jones, Albert Sharpe. Screen Play, Book and Lyrics by Alan Jay Lerner. Music by Frederick Loewe. Directed by Vincente r Minnelli. Produced by Arthur Freed.

"JUPITER'S DARLING"— Bigness is inherent in the theme of Hannibal and his famous legions about to besiege Rome and a beautiful girl who tricked them. A spectacular color musical, packed with songs and production pageantry.

Starring Esther Williams, Howard Keel, Marge and Gower Champion, George Sanders With Richard Haydn, William Demarest. Screen Play by Dorothy Kingsley. Based on the Play Road To Rome by Robert E. Sherwood. Songs by Burton Lane and Harold Adamson. Directed by George Sidney. Produced by George Wells.

"GREEN FIRE"— A truly BIG color production that required taking an entire company to the danger-infested mountains of Colombia in South America to enact the drama of lust for the most concentrated wealth of all— the emerald of green fire.

Starring Stewart Granger, Grace Kelly, Paul Douglas, John Ericson. With Murvyn Vye. Written for the Screen by Ivan Goff and Ben Roberts. Directed by Andrew Marton. Produced by Armand Deutsch.

SPECIAL RELEASE (WIDE SCREEN)

"GONE WITH THE WIND" (Technicolor)— It is breaking records everywhere. A new generation is packing theatres to see, greater than ever in Wide Screen, the many spectacular episodes that have won for this stupendous attraction 10 Academy Awards and the accolade "The Greatest Picture Ever Made."

David O. Selznick^s Production of Margaret MitchelVs Story of the Old South. Starring Clark Gable, Vivien Leigh, Leslie Howard, Olivia deHavilland. A Selznick International Picture. Directed by Victor Fleming. Screen Play by Sidney Howard. Music by Max Sterner.

{continued)

(continued) 7

M-G-M PRODUCTIONS (WIDE SCREEN)

"VALLEY OF THE KINGS"— Soon to make its bow is the biggest color adventure drama of the year which, because of its theme and its filming in Egypt, ties in with current headlines of Egyptian discovery and is launched on the wave of the year's biggest publicity breaks

Starring Robert Taylor, Eleanor Parker, Carlos Thompson. With Kurt Kasznar, Victor Jory, and Samia Gamal. Written by Robert Pirosh and Karl Tunberg. Suggested by Historicg,l^Data in "Gods,' ' Graves and Scholars" by C. W. Ceram. Directed by Robert PirO^h.i

«

"BETRAYED"— For another of its mighty color entertainments M-G-M sent a Complete company to Holland to film this power-packed story of spy intrigue in the^ unique and beautiful setting of its romantic adventure. It is thrilling in its narrative :and nSagnificent in its production. :; - f . I

Starring Clark Gable, Lana Turner, Victor Mature. Co-Starring Louis Calhern. Screen Play by ! Ronald Millar and George Froeschel. Directed by Gottfried Reinhardt. i i

"ROGUE COP" A great popular book has been made into a trigger-fast, top quaUty audience attraction. An absorbing dramatization of organized crime written from the private records of a noted crime reporter, the picture comes to the pubHc with a star-studded - caSt and deluxe production values.

Starring Robert Taylor, Janet Leigh, George Raft, Steve Forrest. Co-Starring Anne Francis. Screen Play by Sydney Boehm. Based On the Novel by William P. McGivern. Directed by Roy Rowland. Produced by Nicholas Nayfack.

"ATHENA"— A 21-gun salute to youth, music and love. A big song-and-dariee, romantie^^^ production in color by the producer and director of such gloriou^ musicals as "The Great Caruso" and "The Student Prince." A musical score destined for Hit Parade honors.

Starring Jane Powell, Edmund Purdom, Debbie Reynolds, Vic Damone, Louis Calhern. With Linda |

Christian, Evelyn Varden, Ray Collins. Written by William Ludwig and Leonard Spigelgass. Songs

by Hugh Martin and Ralph Blane. Directed by Richard Thorpe. Produced by Joe Pasternak 1

"THE LAST TIME I SAW PARIS"— The provocative title promises an absorbing romantic ^ drama and M-G-M delivers with power and passion a great Technicolor audience- offering inspired by a famous F. Scott Fitzgerald story. Filmed in part abroad in the playground ; of the wealthy, the picture is high-lighted by a thrilling sports car race from Nicq to Paris. ' The title song as well as others enrich the entertainment.

Starring Elizabeth Taylor, Van Johnson, Walter Pidgeon, Donna Reed. With Eva Gabor, Kurt Kasznar. ! Screen Play by Julius J. & Philip G. Epstein and Richard Brooks. Based On a Story by F. Scott Fitzgerald. Directed by Richard Brooks. Produced by Jack Cummings.

"DEEP IN MY HEART"— Glowing with Big-Name musical extravaganza brilliance, based ' on the life and melodies of Sigmund Romberg. The cast alone bespeaks its stature as probably . ; the year's most ambitious color musical.

Starring Jose Ferrer, Merle Oberon, Helen Traubel, Doe Avedon, Walter Pidgeon, Paul Henreid,

Tamara Toumanova. With Russ Tamblyn, Paul Stewart, Isobel Elsom, David Burns, Jim Backus. \^f'

And Guest Stars (in the order of their appearance) : Esther Williams, George Murphy, Rosemary Clooney, j

Gene and Fred Kelly, Jane Powell, Vic Damone, Ann Miller, William Olvis, Cyd Charisse, James ' ^

Mitchell, Howard Keel, Tony Martin, Joan Weldon. Screen Play by Leonard Spigelgass from the book ' by Eliott Arnold. Directed by Stanley Donen. Produced by Roger Edens.

"CREST OF THE WAVE"— Against a background of intrigue involving Anglo-AmericarT '

co-operation in the armed services, this thriUing story, filmed in its entirety on the Channel '

Islands off the coast of France and in London, yields suspense, humor,- unusual scenic , values that make for a stirring audience attraction. -

Starring Gene Kelly. With John Justin, Bernard Lee, Jeff Richards. Screen Play by Frank Harvey

and Roy Boulting. From the Play "Seagulls Over Sorrento" by Hugh Hastings. Produced and Directed v^j

by John & Roy Boulting. - '

Space limitations prevent the listing of the many, many more outstanding M-G-M entertainment , projects, in production and being readied for the cameras. No matter what the sound needs of your theatre may be, M-G-M is ready with an uninterrupted flow of product to serve you. '

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